....based on your purpose of visit, is the extra line I was referring to that you didn't provide. From the conversations above it does appear to be your course selection that is the issue. Have you ever applied for CAIPS notes?
When writing SOP, consider explanations for everything.
Why are you going from and MBA to program you chose? Why not applying for a Master's in Marketing instead?
Why Canada? Why that school? Why not other developed countries?
What are your goals after getting this program? Provide examples, evidence even better