I think you will need a family class sponsorship to apply for this new trv or owp. After all, this new campaign is for faster family reunification.
The target of this new announcement is that if you have a current sposnosorship in progress and the chances of it getting approved anyways is you can apply for trv so that they can reunite the families and the bonus part about this is you can apply owp permit too.
The owp permit for me is to integrate the trv people in Canada so that they can be truly be a part of the economy.