This forum has been really helpful. I'm about to apply in NOC 1123. Below is my job description. I've seen many applicant's packet returned due to not having correct experience letter, thus I'm worried about it. Experts if you can have a look at the job description and suggest me any corrective actions, it would be a great help.
My Job Description:
• Based on Competitors’ Advertisement Tracking System and other relevant information, analyze advertising needs, develop and suggest suitable advertising and marketing plans and strategies for advertisement department, advise corporate clients on advertising plan
• Monitor and analyze competitors’ circulation and sales information, develop and provide implementation guideline for trade promotion and communication plans to circulation department
• Prepare and supervise preparation of various customized and periodic reports, communication materials, presentations, sales kit, brochures and other materials
• Publicize XXXX and its sister concerns’ products, social activities and events to advertising agencies, major corporate houses and other organizations; maintain relation with these organization
• Initiate and maintain communication with corporate clients and other media organizations
• Conduct workshops, seminars and meetings for publicity, information and capacity building purposes for internal employees as well as for external stakeholders
• Assist in coordinating surveys and market research in comprehending organization’s diverse target groups’ and readers’ preferences and suggest improvement areas
• Act as an organizational representative in preparing and delivering presentations and addressing queries to advertisers, reputed corporate clients and other organizations
• Prepare and deliver training programs and informational materials to internal audiences in order to provide better understanding of newspaper and ad industry and organizational key findings
• Development and overall management of different information systems of business (circulation, advertisement and research) departments
• Work closely with news, feature, online, accounts, IT, HR and other departments
NOC 1123 Professional occupations in advertising, marketing and public relations in HRD website.
Essential Duties:
1. analyze, develop and implement communication and promotion strategies and information programs,
2. analyze advertising needs and develop appropriate advertising and marketing plans,
3. Publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations, and for performers, athletes, writers and other talented individuals.
Main duties:
4. Assess characteristics of products or services to be promoted and advise on the advertising needs of an establishment
5. Advise clients on advertising or sales promotion strategies
6. Develop and implement advertising campaigns appropriate for print or electronic media
7. Gather, research and prepare communications material for internal and external audiences
8. Develop, implement and evaluate communications strategies and programs designed to inform clients, employees and the general public of initiatives and policies of businesses, governments and other organizations
9. Conduct public opinion and attitude surveys to identify the interests and concerns of key groups served by their organization
10. Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Web sites and press releases
11. Develop and organize workshops, meetings, ceremonies and other events for publicity, fundraising and information purposes
12. Prepare and deliver educational and publicity programs and informational materials to increase awareness of museums, galleries and other tourist attractions
13. Initiate and maintain contact with the media
14. Arrange interviews and news conferences
15. Act as spokesperson for an organization and answer written and oral inquiries
16. Co-ordinate special publicity events and promotions for internal and external audiences
17. Assist in the preparation of brochures, reports, newsletters and other material
18. Represent and act as an agent for talented individuals or individuals with specific occupational expertise
19. Prepare or oversee preparation of sports, literary, performance or other contracts.
Sorry for the long post. Experts please advice. I don't want my packet back.