These applications need to consider several factors, in my view. I have always taken the position to reverse engineer from the desired outcome, which for some is PR, and while for others it is not.
1. So, firstly, what is the goal? If it is PR through Express Entry, and the 200 points are needed, there needs to be justification and structural considerations for allowing an NOC 00 to be integrated, as well as room for NOC 0 or A (through middle management). As some other posters have shared, ESDC has down-graded their application and only approved a NOC 0 occupation.
2. Secondly, what will be the structure of the organization and how will compensation be structured? Is this being done as an incorporation, LP, LLP, etc? Will the owner/operator be paid a salary or will they be paid dividends, or a combination of both? In thinking down the road, towards PR, the Federal Court of Canada has made several decisions as it regards compensation of O/Os and the validity of the experience in certain economic classes.
Lazar v. Citizenship and Immigration
Byrne v. Citizenship and Immigration
Many people are just so concerned with obtaining an LMIA with 200 points, that they fail to actually plan how this will play out in reality vis a vis their Express Entry situation. Keep in mind that for an LMIA to be approved for PR only, the business must have been in operation for at least 12 months. Therefore, a dual intent or regular high-wage application still needs to be filed.
3. All Owner-Operator files are reviewed by ESDC's Business Expertise division. They're not idiots. For a multitude of reasons (Investor classes shutting, PNP Business Streams changing, EE Points increasing), there has been a huge demand over the past 2 years for these applications. Back in 2013 and 2014, the actual guidance on these applications was reversed, and O/Os needed to hold less than 50% of the company! (Now, the burden is on the applicant to demonstrate a controlling interest). Therefore, business concepts need to be viable and tangible. I've seen everything from convenience stores not qualified for PNP to IT Consultancies to Larger Capital Investment projects such as Real Estate Development, all be approved under this category. The business plan needs to be rooted in reality. My preference has always been for businesses with leases in place, agreements signed, letters of intent.
4. Job Creation and Transfer of Skills to Canadians is paramount to ESDC during their assessment of these files. It must make sense in light of the proposed business concept. And, as I mentioned in #1, there needs to be a well thought through plan as to how this plays out in terms of hiring. PNP Applications are much more structured and grounded in fixed-requirements and performance agreements. These applications are different.
Here is the thought-process checklist I would suggest:
- What is my goal?
- What kind of business do I actually want to run? Not just what gets approved
- Where is my expertise?
- Would it be easier to purchase an existing business rather than trying to start a new concept from zero?
- Is there structural room for the creation of jobs and transfer of skills in this business?
- How do I intend to compensate myself?
- What is the path to revenue in this business (if starting from zero)?
- What is my plan if the LMIA is approved but the work permit is denied?
- Where do I want to establish this business concept?
These are all the things that need to be considered, developed and thought about.