I have the following format for my previous employments - is this ok? Does this cover all the required details?
Date: 08-Jan-2019
TO WHOM IT MAY CONCERN
I am writing this reference at the request of XXXX, who is applying for a Permanent Resident status of Canada.
In his position as XXXX, Jaysurya Deb was employed in our organization, XXXX from XXXX till XXXX as a full-time employee working XX hours per week and earning INR XXXX Lakhs per annum (CTC). Besides salary, he was also receiving other benefits such as XX days of paid vacation and XX days of paid leaves for sickness/illness per year, extended health plan and dental plan.
His roles and responsibilities included:
· Generate leads by devising and executing multi-channel campaigns across mail, social media, webinars, workshops etc.
· Enhance Business Unit positioning by creating elevator pitches for differentiated communication including service offering content on website, Blogs, POVs, Case Studies, Videos, playbooks etc.
· Create customer advocacy by generating client testimonials – AV and text
· Analyst inquiries & briefings, Strategic Advisory Sessions, participation in Analyst surveys
· Manage our participation in industry events that includes brand visibility, engagement and lead generation strategies, theme, message, communications, design and vendor interactions
· Develop content for collaterals, case studies, presentations, social media posts, event reports and newsletters
· Develop press release, handle interactions with PR agencies & coordinate press releases
· Working with Business Units to support large ongoing opportunities via campaigns etc.
I am happy to provide further information if required.
Regards
(Name)
(Role)
(Company Name)
(Contact information)