Agree, but I still feel their target audience should be someone who is probably 30+, Married & have kids. Reason ? I live in a very big city, full of high rise buildings & you get everything that you want at door step. I have lived all my life in big cities. Me & my wife would love to move to a small town & really detox from city life for good. Obviously have done a lot of research on this & not an overnight decision. What we need now is a settled life & a meaningful life and not be a part of rat race. If you are going to ask a college kid to stay, I dont think he/she would like that kind of life. Just my thought but I may be wrong.