I'm applying exactly as a Product marketing manager.
Which duties did you list? I based them on what is on CIC's page:
Assess characteristics of products or services to be promoted and advise on the advertising needs of an establishment
Advise clients on advertising or sales promotion strategies
Develop and implement advertising campaigns appropriate for print or electronic media
Gather, research and prepare communications material for internal and external audiences
Develop, implement and evaluate communications strategies and programs designed to inform clients, employees and the general public of initiatives and policies of businesses, governments and other organizations
Conduct public opinion and attitude surveys to identify the interests and concerns of key groups served by their organization
Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Web sites and press releases
Develop and organize workshops, meetings, ceremonies and other events for publicity, fundraising and information purposes
Prepare and deliver educational and publicity programs and informational materials to increase awareness of museums, galleries and other tourist attractions
Initiate and maintain contact with the media
Arrange interviews and news conferences
Act as spokesperson for an organization and answer written and oral inquiries
Co-ordinate special publicity events and promotions for internal and external audiences
Assist in the preparation of brochures, reports, newsletters and other material
Represent and act as an agent for talented individuals or individuals with specific occupational expertise
Prepare or oversee preparation of sports, literary, performance or other contracts.
droslim said:
Hello.. I am 1123 applicant appying under Brand Manager (or Product Manager -Marketing). Noticed most of the duties are on the "agency" side and not so much on the client side. My main duty as a Brand Manager is to develop and implement the entire marketing program, along with all other marketing, brand management functions.
Anyone can share if he/she also applying as Product Manager -Marketing and what duties you state? Much appreciate it.