It appears that your friend is on the cusp of eligibility. Might be going under for one or more reasons.
Age - 37 - 10 points
Education - 3 year diploma - 21 points (I'm guessing here, haven't seen the ECA report)
Experience - 10 year - 15 points (provided at least 6 years in the same NOC)
Language - Band 7 - 16 points (assuming Band 7 in each section, could be higher if some sections have a higher band)
Adaptability - Spouse IELTS - 5 points (assuming spouse has at least CLB 4 in each section).
That adds up to exactly 67 points! So something is pulling your friend down, figure out what before rushing into creating another profile.
Use this grid --->
http://www.cic.gc.ca/english/immigrate/skilled/apply-factors.asp
All the best!