thanks for your detailed reply.
I can definitely understand your situation, which is consistant with that of many others that have shared their experiences. Agreed, situation differs case to case and I won't be going with high hopes despite my mid to senior management experience, spanning over 13 years in B2B marketing in a highly specialised field, combined with working at top UK and US based multinationals.
I'm rather taking this as an opportunity to re-explore myself and my potential, which is nearing a burn out in my current profession.
Having priorities set with no high hopes is the rational way of making a move if you want it reflecting positively on your, and your next generation's, future - especially when it comes to migrating. Disappointment is the only thing you'd get if you've set your expectations too high, and this is commonly happening to those who end up moving without prior research.
While awaiting my visa, i know what i've got to do before moving, what's in demand, market dynamics in my field, alternates and local skills that i need to acquire there. I've been building a network of Canadian professionals in my field for sometime as well, which could possibly be helpful when i'm there.
This is something everyone of us should be aware of before the much awaited 'LANDING'.
Good luck!