Hey you all, I'm kind of having the same trouble here applying for PR.
I am a
product marketing manager at the consumer goods industry (strategically developing products from concept to got to mkt) and attached is the job duties list my former employer gave me. I believe it fits better the NOC 0124(which has no detailed description), but NOC 1123 has "product manager, marketing" as job titl example,, which got me confused. Would anybody advise? Thanks in advance.
My employer's letter:
- Ensure new product development - paniers - renewal of essential products for a specific product category to drive category growth worldwide
- Ensure brand development in a specific product category
- Decode consumer insights anticipating trends to create innovative products
- Follow the entire product development process, respecting PRI and country deadline commitment
- Guide and supervise the implementation kit for countries, recommending the marketing mix for product launches and essential product renewals
- Develop creative materials in line with brand's integrated communication platform and influence media mix recommendations
- Compare and synthesize data related to the international market and propose strategies based on results. Analyze concurrent (products and strategies)
- Communicate clearly with regions and countries and all product process development departments
- Promote a creative environment that allows the project management learn to express their ideas
- Ensure increasing profitability for Ax
- Develop and manage a diverse team of project managers. Ensure the development of experience and know-how in your team
NOC 0124 desciption:
Marketing managers establish distribution networks for products and services, initiate market research studies and analyze their findings, assist in product development, and direct and evaluate the marketing strategies of establishments.
NOC 1123 desciption:
- Assess characteristics of products or services to be promoted and advise on the advertising needs of an establishment
- Advise clients on advertising or sales promotion strategies
- Develop and implement advertising campaigns appropriate for print or electronic media
- Gather, research and prepare communications material for internal and external audiences
- Develop, implement and evaluate communications strategies and programs designed to inform clients, employees and the general public of initiatives and policies of businesses, governments and other organizations
- Conduct public opinion and attitude surveys to identify the interests and concerns of key groups served by their organization
- Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Web sites and press releases
- Develop and organize workshops, meetings, ceremonies and other events for publicity, fundraising and information purposes
- Prepare and deliver educational and publicity programs and informational materials to increase awareness of museums, galleries and other tourist attractions
- Initiate and maintain contact with the media
- Arrange interviews and news conferences
- Act as spokesperson for an organization and answer written and oral inquiries
- Co-ordinate special publicity events and promotions for internal and external audiences
- Assist in the preparation of brochures, reports, newsletters and other material
- Represent and act as an agent for talented individuals or individuals with specific occupational expertise
- Prepare or oversee preparation of sports, literary, performance or other contracts.
