Along with the federal government, the provincial governments of Nova Scotia, New Brunswick, Prince Edward Island, and Newfoundland and Labrador have agreed to work together through the Atlantic Canada Opportunities Agency to promote immigration to the region.

Through their joint investments, $4.4 million over three years will be allocated to attracting and retaining newcomers and helping them with workforce integration.

Specific projects include the creation of an Atlantic Immigration brand, the education of regional employers about more innovative and inclusive human resource strategies, and the development of a better understanding of population and workforce retention factors.

“While each province has something unique to offer, there are many areas where working together can accomplish more and this initiative is a prime example,” stated Peter MacKay, Canadian Minister of National Defense and Minister of the Atlantic Canada Opportunities Agency.

The Atlantic Provinces have been promoting themselves as important immigrant destinations. Over the past seven years, Maritime cities have seen significant increases in the number of newcomers. Moncton, New Brunswick has been most successful with a 74 per cent increase, followed by Charlottetown, Prince Edward Island at 50.2 per cent and Halifax, Nova Scotia at 44.8 per cent.