patel1992 said:
Hi friends,
I had completed B.B.A. and and thinking to applying for post graduate diploma course in brand management.
So will there be issue of study mismatch or course mismatch?
Thanks.
Hi,
Even, I'm from a similar background in management/ Business studies. And as any1 in this field knows, management/ Business studies include: Marketing, HR, Finance, Operations, Supply chain management & Logistics, International Business, Retail management etc. etc Now, since you are holding a BBA, and Brand management is nothing but a part of marketing management/ marketing studies, and hence definitely it's related to your studies. So, I think there should not be any mismatch of course, studies or otherwise. However, I feel since this is (along with similar course such as Advertising management etc.) a very specialized course, the applications and job opportunities are bound to be limited in this niche field, and I would personally prefer doing a regular marketing management course. Nevertheless, you can apply for marketing jobs too after this course. It would be better if one already has an experience in Sales & Marketing, or even better in pure marketing like advertisement sector, brand promotion, ATL/BTL marketing etc. then this course is even more suitable for such applicants. It would be better for you to crosscheck, do more research, if possible communicate with the programme coordinators, see if it fits your profile and long term goals and in the end make a wise, informed decision based on your interests and not just choose a course because it has a fancy name!!!
Others are definitely welcome to add/rectify to what I've said.
Best of luck
tiger007