Hi all.
I need help in deciding my NOC code. I was employed in a keyword research role for an Ad tech company and don't understand what NOC should I select. Please have a look at my job duties and suggest a suitable code.
I need help in deciding my NOC code. I was employed in a keyword research role for an Ad tech company and don't understand what NOC should I select. Please have a look at my job duties and suggest a suitable code.
- Using the Yahoo! Bing Network to execute and manage Pay-Per-Click (PPC) Ad Campaigns on websites/domain names of large web publishers
- Optimize paid ads on websites/domain names by constantly monitoring performance of the same
- Creating effective campaigns and successful ad groups
- Use proprietary keyword suggestion tools to find the best keywords to target
- Research and analyze visitor/traffic data to identify and define audiences
- Geo-targeting to display ads relevant to the marketplace/ geographical location of visitor
- Researching content and quality of websites/domain names.
- Contextual Advertising: placement of ads on relevant websites/domain names
- Maintain and optimize appropriate website/domain name templates using analytics
- Evaluating keyword bid value and optimizing the commercial value of keywords
- Research, create and update lists of positive and negative keywords
- Proofreading ad copies and performing hygiene checks of PPC ads
- Monitoring various parameters such as the Click-Through Ratio, Cost-per-click, Cost-per-mille to understand visitor behavior
- Perform Landing Page Analysis to optimize conversion rates
- Enhancing ad campaigns’ performance by ensuring continuous improvement and maximizing results on a daily basis.
- Identify and reduce the risk of click fraud
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals.
- Testing new strategies & making recommendations on the same (such as Ad formats, Category Targeting, optimization models, frameworks etc.)
- Proactively devising and presenting new PPC campaign ideas
- Keep pace with internet advertising trends and developments
- Liaising with the Business Development Specialists to facilitate maximization of revenue/ ensure smooth functioning of the department.